NASCAR Homescreen

This project demonstrates successful execution of brand integration and motion graphics design for a high-profile client collaboration between NASCAR and Columbia Chicago. In response to NASCAR's requirements for their Chicago race initiative, I created a dynamic 2D animation sequence that serves as the website's primary visual introduction. The animation features a fluid right-to-left motion that reveals the "NASCAR CHICAGO 2024" branding. As both a programmer for the broader interactive experience and the creator of this opening animation, I showcased versatility in working across different aspects of digital production. The animation, developed in Blender, was specifically designed to enhance user engagement on the project's homepage while maintaining consistent branding standards for both organizations. This work exemplifies my ability to create polished motion graphics that effectively serve both marketing objectives and user experience requirements within a professional partnership context.